Dreamlove's New Orgie Deal Changes Adult Retail in 2026

Robert Taylor · 2026-10-09

If you follow the adult wellness space, you probably noticed a headline coming out of Seville, Spain, on October 9, 2026. International Dreamlove just signed a distribution agreement with Orgie Company, and honestly, this one feels like more than a routine press release. Let's break down what actually happened and why it matters if you sell, stock, or simply shop for premium sensual products. ### What Dreamlove and Orgie Just Agreed To On the surface, it's a distribution deal. Dreamlove will introduce and develop Orgie across a wide range of channels. But dig a little deeper and you'll see the plan goes well beyond moving boxes. The two companies are teaming up on commercial training, brand activation, campaigns, customer support, and ongoing work at physical points of sale. In plain terms? They're not just dropping a new brand into a catalog and hoping for the best. Mario Romero, CEO of International Dreamlove, put it this way: > "We are very excited about this agreement. Orgie represents a vision of sexual wellness built on quality, innovation and respect for people. We want to work closely with the brand so that customers find a differentiated proposition, high-value products, carefully designed commercial activation and genuine support at the point of sale." That's a pretty clear signal. This partnership is built for the long haul. ### Who Is Orgie Company, Anyway? If you're not familiar with the name, here's the quick version. Orgie has been in the industry for more than 30 years and operates in over 50 countries. Their catalog includes more than 80 products, and they've picked up 17 international awards along the way, including recognition from the XBIZ Europe Awards and the EAN Erotix Awards. What makes them stand out is their formula approach. They blend exclusive recipes with active ingredients sourced from the Brazilian Amazon rainforest, all built around research focused on sexual wellness. It's a niche they've clearly mastered. A few things worth noting about the brand's values: - Recyclable packaging across the line - Cruelty-free formulas - Paraben-free products - Responsible sourcing practices For shoppers who care about what goes into their products, that checklist matters. ### The First Big Moment: Showroom Experience 2026 Mark your calendar if you're in the trade. Orgie will be front and center at Showroom Experience 2026 on October 26 and 27. It's the first major milestone in this partnership, and it gives customers and industry professionals a chance to see the brand's positioning, key product lines, and market-development plans up close. If you've ever tried to evaluate a new brand from a catalog alone, you know how valuable that kind of hands-on look can be. ### Why This Matters for Retailers and Shoppers Here's the practical side. Dreamlove is promising a commercial strategy focused on successful implementation, team training, product visibility, and sales rotation at the point of sale. That's a fancy way of saying they want products to actually sell, not just sit on a shelf. For retailers, that means real support instead of a one-time shipment. For shoppers, it means better-educated staff and a more curated selection. Both companies also emphasize shared values: quality, transparency, sustainability, respect for people, and responsible sourcing. It sounds like marketing language, sure, but the recyclable packaging and cruelty-free commitments back it up. ### The Bottom Line This isn't just another distribution deal. It's a partnership built on training, visibility, and long-term brand development. Dreamlove gets a proven international brand with serious credentials. Orgie gets a partner focused on execution, not just placement. If you're in the adult wellness space, keep an eye on Showroom Experience 2026. That's where the real story starts to unfold.