COTR Taps Dr. Alix Agar for Sex Wellness Board

Jennifer Davis · 2026-06-03

COTR, Inc., the company behind popular adult brands like b-Vibe, Le Wand, and The Cowgirl, just made a smart move. They've added Dr. Alix Agar, LMFT, CST, to their Medical and Therapeutic Advisory Board. She'll serve as their new Sexual Wellness and Intimacy Expert. This isn't just another corporate hire—it's a signal that COTR is doubling down on real expertise in intimacy and health. Dr. Agar isn't your typical board member. She's a licensed marriage and family therapist and a certified sex therapist. That means she's spent years working with real people on real intimacy challenges. Her job? To help COTR make products that actually support sexual wellness, not just sell gadgets. It's about bridging the gap between pleasure and therapy. ### Why This Matters for the Industry The adult products world is changing fast. Gone are the days when vibrators were hidden in back shelves. Now, sexual wellness is a legit part of health conversations. By bringing in a clinical expert, COTR is positioning itself as a serious player in this space. They're saying, "We care about the science behind pleasure." And that's huge for consumers who want products that are both effective and safe. - **Expertise matters**: Dr. Agar brings clinical knowledge that can shape product design, from ergonomics to materials. - **Trust factor**: When a sex therapist backs a product, it builds confidence. People know it's been vetted by someone who understands their needs. - **Holistic approach**: COTR isn't just about selling toys anymore. They're about helping people connect with their bodies and partners. ### What Dr. Agar Brings to the Table Dr. Agar's background is impressive. She's helped countless individuals and couples navigate everything from low desire to pain during intimacy. Her insights can influence everything from marketing language to product features. Imagine a vibrator designed with input from a sex therapist—it's not just about power; it's about comfort, arousal patterns, and emotional safety. "A huge part of my work is helping people feel less alone in their struggles," Dr. Agar has said. That human-centered perspective is exactly what COTR needs. They're not just manufacturing products; they're creating tools for connection. ### The Bigger Picture This appointment reflects a broader trend. More adult companies are hiring therapists, doctors, and researchers. Why? Because consumers are smarter. They want evidence-based products that respect their bodies. COTR is ahead of the curve by making this move now. > "Sexual wellness isn't a luxury; it's a fundamental part of health," says Dr. Agar. "I'm excited to help COTR lead the way." ### What This Means for You If you're in the adult industry or just someone who cares about intimacy products, this is good news. It means more thoughtful design, better education, and a shift toward products that truly enhance wellbeing. COTR's brands—like b-Vibe for anal play, Le Wand for wands, and The Cowgirl for couples—are already popular. Now they'll have expert guidance to make them even better. So next time you see a COTR product, know there's a therapist in the room (metaphorically). That's a big step forward for an industry that's often misunderstood.