Why This Pleasure Brand Bet Big on Sex Education

Emily Davis · 2026-10-29

COTR, the company behind Le Wand and b-Vibe, just showed why it's serious about sex education. The brand served as presenting sponsor of the CLIMAX Sexual Wellness & Intimacy Conference, held Sunday, Oct. 25, at the Infinity Convention Centre in Ottawa, Canada. It's a move that signals something bigger: pleasure brands are stepping out of the shadows and into the classroom. ### More Than Just a Sponsorship CLIMAX brought together sex educators, wellness professionals, pleasure brands, and curious consumers for a one-day event. The lineup included expert-led discussions, interactive workshops, live performances, and a curated marketplace. All of it designed to spark open conversations about pleasure, relationships, and sexual well-being. For COTR, the partnership was a natural extension of its mission. "Education has always been at the heart of what we do," said Alicia Sinclair, founder and CEO of COTR. "It's exciting to see events creating welcoming spaces where people can ask questions, discover new possibilities, and feel more confident exploring their sexuality." ### A Growing Movement The conference, founded by sex educators Natalia Jaczkowski and Madelaine Dorion, aims to make sexual wellness education more accessible, inclusive, and approachable. After its inaugural year, CLIMAX expanded in 2026 with a larger venue, more programming, and a growing community of educators and advocates. > "Events like CLIMAX are helping change the way people approach sexual wellness. We're thrilled to be part of a growing movement that celebrates curiosity, community, and pleasure as important parts of overall well-being." — Alicia Sinclair, CEO of COTR COTR's involvement went beyond just writing a check. Its products were incorporated into speaker sessions, helping bring conversations about pleasure to life in tangible, accessible ways. "It's partnerships like these that help us make sex education not only informative, but engaging, empowering, and fun!" said Jackowski and Dorion. ### What This Means for the Industry COTR's participation underscores a broader shift: pleasure brands are connecting directly with consumers at educational events, not just at trade shows. By supporting community-focused initiatives, they're helping normalize conversations about sexual health and wellness. For professionals in the sexual wellness space, this kind of partnership offers a blueprint. It shows that brands can play a meaningful role in education while building trust and visibility with their audience. As Sinclair put it, "We're proud to support initiatives that make conversations about pleasure more accessible, inclusive, and fun." And if the success of CLIMAX is any indication, this is just the beginning.