CalExotics Promotes Two Leaders to Drive Growth

Amanda Miller · 2026-07-09

### A New Chapter for CalExotics CalExotics, a global leader in intimate products, just made some big moves. They announced key executive promotions that are set to shape the company's future. This isn't just about titles—it's about doubling down on innovation, customer service, and long-term growth. The company, based in Ontario, CA, has been a powerhouse in the industry for decades. And with these changes, they're signaling they're not slowing down anytime soon. ### Lupe Martinez: From Sales to Marketing Visionary Lupe Martinez has been promoted to Executive Director of Marketing. She brings 24 years of experience at CalExotics to this role. Her background spans sales, retail marketing, and business development, which means she knows the customer inside and out. Now, she'll lead marketing strategy, brand development, product launches, public relations, creative services, trade show initiatives, and digital marketing. That's a lot of hats, but Martinez is ready. "I'm excited to begin this next chapter and to bring my customer experience into our marketing strategy," she said. "I look forward to creating programs that strengthen our partnerships and help our customers succeed." Her focus is clear: elevate the brand and deliver programs that actually work for retailers and distributors worldwide. ### Austin Ferdinand: Building Global Partnerships Austin Ferdinand has been promoted to Vice President of Business Development. With 20 years at CalExotics, he's been a key player in expanding customer relationships and driving growth. His new role puts him in charge of global business development and sales strategy. He'll focus on strengthening existing partnerships and finding new opportunities. "Our customers have always been at the center of everything we do," Ferdinand said. "I'm honored to take on this new role and look forward to building on the strong relationships we've established while helping drive the next phase of CalExotics' growth." ### What This Means for the Company Susan Colvin, Founder and CEO of CalExotics, couldn't be more excited. "Lupe and Austin have each dedicated more than two decades to CalExotics, and their leadership has been instrumental in our success," she said. "These promotions recognize their outstanding contributions and position us to better serve our customers while continuing to grow our business." Together, Martinez and Ferdinand bring a combined 44 years of industry knowledge. That's not just experience—it's deep, hands-on understanding of what makes the business tick. ### Key Takeaways for the Industry - **Customer-first approach**: Both leaders emphasize partnerships and customer success. - **Long-term vision**: These promotions are about sustained growth, not quick fixes. - **Innovation focus**: Expect new marketing programs and business strategies soon. This is a smart play for CalExotics. By promoting from within, they're keeping institutional knowledge while giving fresh energy to key roles. For their customers and partners, it's a sign that the company is committed to evolving with the market. ### Looking Ahead With these changes, CalExotics is positioning itself for the next phase of growth. The industry is competitive, but with leaders who know the business from the ground up, they're well-equipped to adapt and thrive. For anyone watching the adult products space, this is a move worth noting. It shows that even established companies can reinvent themselves by investing in their people.