CalExotics Promotes Two Leaders to Drive Growth

William Davis · 2026-07-09

CalExotics, a top name in intimate wellness, just made two big moves to strengthen its leadership team. They promoted Lupe Martinez to Executive Director of Marketing and Austin Ferdinand to Vice President of Business Development. These changes show the company's focus on innovation and customer care. Both leaders bring decades of experience. Martinez has 24 years with CalExotics, while Ferdinand has 20. Together, they have 44 years of know-how. Their new roles will help the company grow and serve customers better. ### Lupe Martinez Takes Over Marketing Martinez now leads all marketing efforts. She will handle brand development, product launches, public relations, creative services, trade shows, and digital marketing. Her background in sales and retail marketing gives her a unique edge. "I'm excited to bring my customer experience into our marketing strategy," Martinez said. "I want to create programs that strengthen our partnerships and help our customers succeed." Her deep ties with retailers and distributors worldwide will be key. She knows what customers need and how to deliver it. This promotion puts her in a spot to drive real change. ### Austin Ferdinand Leads Business Development Ferdinand steps up as VP of Business Development. He will guide global sales and business growth strategies. His focus is on building stronger partnerships and finding new opportunities. "Our customers have always been at the center of everything we do," Ferdinand said. "I'm honored to take on this new role and build on the strong relationships we've established." His 20-year track record at CalExotics speaks for itself. He has helped expand customer relationships and boost revenue. Now he gets to shape the company's future. ### What This Means for CalExotics These promotions are part of a bigger plan. CalExotics wants to stay ahead in a competitive market. By promoting from within, they keep their culture strong and reward loyalty. Susan Colvin, Founder and CEO, said, "Lupe and Austin have each dedicated more than two decades to CalExotics. Their leadership has been instrumental in our success. These promotions position us to better serve our customers while continuing to grow." The company is known for its innovative products and strong customer focus. With Martinez and Ferdinand in new roles, they can push even harder on both fronts. ### Key Takeaways - Martinez will lead marketing with a customer-first approach. - Ferdinand will drive global business development and sales. - Both leaders have deep industry knowledge and proven track records. - CalExotics is investing in internal talent for long-term growth. This move sends a clear message: CalExotics is serious about growth and customer success. With experienced leaders at the helm, the company is well-positioned for what's next.