CalExotics Promotes Two Leaders to Drive Growth

David Taylor · 2026-07-09

CalExotics, a global leader in intimate products, just made some big moves to strengthen their team. On September 7, 2026, they announced key executive promotions that show they're serious about innovation and customer service. Let's break down what this means for the company and its partners. ### Lupe Martinez Takes the Marketing Reins Lupe Martinez has been named Executive Director of Marketing. She's been with CalExotics for 24 years, so she knows the brand inside and out. In her new role, she'll oversee marketing strategy, brand development, product launches, public relations, creative services, trade shows, and digital marketing. Martinez started in sales and retail marketing, building strong ties with retailers and distributors worldwide. Now she's bringing that customer-focused experience to the marketing department. Her goal? Create programs that help partners succeed while elevating the CalExotics brand. "I'm excited to begin this next chapter and to bring my customer experience into our marketing strategy," said Martinez. "I look forward to creating programs that strengthen our partnerships and help our customers succeed." ### Austin Ferdinand Steps Up as VP of Business Development Austin Ferdinand got promoted to Vice President of Business Development after 20 years with CalExotics. He's been key in expanding customer relationships and driving growth. Now he'll lead global business development and sales strategy, focusing on strengthening partnerships and finding new opportunities. Ferdinand's approach is simple: keep customers at the center of everything. He's all about building on the strong relationships already in place while pushing the company forward. "Our customers have always been at the center of everything we do," said Ferdinand. "I'm honored to take on this new role and look forward to building on the strong relationships we've established while helping drive the next phase of CalExotics' growth." ### What This Means for CalExotics Susan Colvin, Founder and CEO of CalExotics, couldn't be more thrilled. She pointed out that Martinez and Ferdinand have each dedicated over two decades to the company. Their leadership has been crucial to CalExotics' success. "These promotions recognize their outstanding contributions and position us to better serve our customers while continuing to grow our business," Colvin said. "I couldn't be more excited for what lies ahead." With a combined 44 years of experience at CalExotics, these two leaders bring deep industry knowledge. They're ready to drive continued growth and strengthen the company's commitment to customers around the world. ### Key Takeaways From These Promotions - **Experience matters**: Both leaders have spent decades at CalExotics, proving that internal talent development pays off. - **Customer focus**: Both Martinez and Ferdinand emphasize customer success as their top priority. - **Growth mindset**: The company is positioning itself for long-term growth by promoting from within. It's clear that CalExotics is investing in its people and its future. With Martinez and Ferdinand in their new roles, the company looks set to keep innovating and expanding its global reach.