CalExotics Promotes Two Key Leaders to Drive Growth

Amanda Miller · 2026-07-09

CalExotics, a global leader in intimate products, just announced some big news from its Ontario, CA headquarters. The company promoted two longtime executives to new roles, and it's a clear sign they're doubling down on innovation and customer service. This move shows they're serious about staying ahead in a competitive market. ### Lupe Martinez Takes the Marketing Helm Lupe Martinez has been named Executive Director of Marketing. She's been with CalExotics for 24 years, starting in sales and working her way up. Her background covers retail marketing, business development, and building strong ties with retailers and distributors worldwide. In her new role, Martinez will oversee the company's marketing strategy, brand development, product launches, public relations, creative services, trade show initiatives, and digital marketing. She's focused on using her customer experience to create programs that help partners succeed. "I'm excited to bring my customer experience into our marketing strategy," she said. "I look forward to creating programs that strengthen our partnerships." ### Austin Ferdinand Drives Business Development Austin Ferdinand has been promoted to Vice President of Business Development. With 20 years at CalExotics, he's played a key role in expanding customer relationships and driving growth. Now, he'll lead global business development and sales strategy, focusing on strengthening partnerships and finding new opportunities. Ferdinand puts customers at the center of everything. "Our customers have always been at the center of everything we do," he said. "I'm honored to take on this new role and look forward to building on the strong relationships we've established." ### Why These Promotions Matter Together, Martinez and Ferdinand bring a combined 44 years of experience to their new roles. That's a lot of industry know-how. Founder and CEO Susan Colvin highlighted their impact: "Lupe and Austin have each dedicated more than two decades to CalExotics. Their leadership has been instrumental in our success. These promotions position us to better serve our customers while continuing to grow." This isn't just about titles. It's about preparing for the future. By promoting from within, CalExotics is keeping institutional knowledge while injecting fresh energy into key areas. For customers, that means more innovative products and better support. - Marketing gets a customer-focused leader who knows the business inside out - Business development gets a proven relationship builder - The whole company gets a stronger foundation for growth ### What This Means for the Industry In the intimate products space, leadership changes can signal shifts in strategy. With Martinez and Ferdinand stepping up, CalExotics is likely to double down on customer partnerships and digital marketing. That's good news for retailers and distributors who want a partner that listens and delivers. The company's commitment to innovation hasn't wavered. These promotions show they're investing in people who understand the market and the customers. For anyone in the industry, it's a move worth watching. CalExotics continues to prove that strong leadership comes from within. With Martinez and Ferdinand at the helm of marketing and business development, the company is well-positioned for the next chapter. And that's exciting for everyone involved.