CalExotics Promotes Leaders to Drive Growth

James Taylor · 2026-07-09

CalExotics, a global leader in intimate products, just made some big moves to strengthen its executive team. The company announced two key promotions that show they're serious about innovation and customer service. This is great news for anyone who follows the industry or partners with them. ### Lupe Martinez Takes the Marketing Reins Lupe Martinez has been appointed Executive Director of Marketing. She'll lead the company's marketing strategy, brand development, product launches, public relations, creative services, trade show initiatives, and digital marketing efforts. With 24 years under her belt at CalExotics, she's seen it all. Martinez built her career in sales, retail marketing, and business development. She's developed strong relationships with retailers and distributors all over the world. In this new role, she's focused on elevating the CalExotics brand and delivering innovative marketing programs that support customers and drive growth. "I'm excited to begin this next chapter and to bring my customer experience into our marketing strategy," Martinez said. "I look forward to creating programs that strengthen our partnerships and help our customers succeed." ### Austin Ferdinand Steps Up as VP of Business Development Austin Ferdinand has been promoted to Vice President of Business Development. He's been with CalExotics for 20 years and has played a key role in expanding customer relationships and driving business growth. Now, he'll lead the company's global business development and sales strategy. His focus is on strengthening partnerships and identifying new opportunities for growth. It's a natural fit for someone who's been so involved in the company's success. "Our customers have always been at the center of everything we do," Ferdinand said. "I'm honored to take on this new role and look forward to building on the strong relationships we've established while helping drive the next phase of CalExotics' growth." ### What This Means for CalExotics Susan Colvin, Founder and CEO of CalExotics, summed it up perfectly. "Lupe and Austin have each dedicated more than two decades to CalExotics, and their leadership has been instrumental in our success," she said. "These promotions recognize their outstanding contributions and position us to better serve our customers while continuing to grow our business. I couldn't be more excited for what lies ahead." With a combined 44 years of experience at CalExotics, Martinez and Ferdinand bring deep industry knowledge and leadership. This will help drive the company's continued growth and strengthen its commitment to customers around the world. ### Why This Matters for You If you're in the adult content or intimate products space, this shake-up is worth paying attention to. Strong leadership often leads to better products, smarter marketing, and more support for partners. CalExotics is clearly investing in its future, and that could mean good things for anyone working with them. Key takeaways from this announcement: - Martinez will focus on customer-centric marketing programs. - Ferdinand will drive global business development and sales. - Both leaders bring decades of experience to their new roles. - The company is committed to innovation and long-term growth. It's a smart play. By promoting from within, CalExotics keeps its institutional knowledge while giving fresh energy to key areas. That's a winning combo.