CalExotics Promotes Key Leaders to Drive Growth

Amanda Miller · 2026-07-09

### CalExotics Announces Executive Promotions Ontario, CA – September 7, 2026 – CalExotics, a global leader in intimate products, has announced two major executive promotions. This move is part of the company's ongoing push to improve innovation, customer service, and long-term growth. The changes put experienced leaders in roles that will shape the brand's future. ### Lupe Martinez Takes on Marketing Leadership Lupe Martinez has been appointed Executive Director of Marketing. She will now lead the company's marketing strategy, brand development, product launches, public relations, creative services, trade show initiatives, and digital marketing efforts. Martinez brings 24 years of experience at CalExotics, where she built her career in sales, retail marketing, and business development. She has strong relationships with retailers and distributors worldwide. "I'm excited to begin this next chapter and to bring my customer experience into our marketing strategy," said Martinez. "I look forward to creating programs that strengthen our partnerships and help our customers succeed." ### Austin Ferdinand Steps Up as VP of Business Development Austin Ferdinand has been promoted to Vice President of Business Development. With 20 years at CalExotics, he has played a key role in expanding customer relationships and driving business growth. In his new role, he will lead global business development and sales strategy, focusing on strengthening partnerships and finding new growth opportunities. "Our customers have always been at the center of everything we do," said Ferdinand. "I'm honored to take on this new role and look forward to building on the strong relationships we've established while helping drive the next phase of CalExotics' growth." ### Leadership Recognizes Decades of Dedication Susan Colvin, Founder and CEO of CalExotics, praised both leaders. "Lupe and Austin have each dedicated more than two decades to CalExotics, and their leadership has been instrumental in our success. These promotions recognize their outstanding contributions and position us to better serve our customers while continuing to grow our business. I couldn't be more excited for what lies ahead." Together, Martinez and Ferdinand bring a combined 44 years of experience at CalExotics. Their deep industry knowledge and leadership will help drive the company's continued growth and strengthen its commitment to customers around the world. ### What This Means for the Industry These promotions signal that CalExotics is doubling down on its core strengths: strong customer relationships and innovative products. By putting seasoned leaders in key roles, the company is setting itself up for a strong future. For retailers and distributors, this means more targeted marketing support and a partner that truly understands their needs.